Do your auto leads convert?

Do you convert all of the special finance auto leads that you purchase each month? Of course not, but most dealers only convert about 6-9% of the leads they receive. That means that 90+% of the leads "you purchase" go somewhere else to buy a car. Don't let that happen.

I'm here to tell you that you "can" do better! Follow these simple guidelines and you'll be on your way to closing more leads, and selling more cars.

1. Follow up immediately. Most applicants buy a car within six hours of applying so don't wait to follow up. Use email if possible, and follow immediately with a phone call.
2. Be helpful,and courteous. Most sub prime applicants have had bad car buying experiences at some time in their life, so by being sensitive to their situation will go a long way to building a good rapport.
3. Build the relationship. By providing helpful information about the financing process you will set yourself apart from your competition who are just trying to sell cars and not build relationships. You'll win their trust and earn a new customer by making the car buying experience a positive one.
4. Schedule a "same day" appointment. Invite the sale by scheduling an appointment that day if possible. The sooner you get them in the store the more likely that they'll buy a car from you and not your competition.

Just a few simple steps that should improve your ups, and help you sell more cars.

For more information visit http://www.blueskymarketing.com